You are persistently positioned as the brand of choice.
You constantly accelerate your growth and market share.
You continually acquire and retain profitable clients.
Effective, Efficient and Aligned
Your marketing resources are effective, efficient and aligned.
Who we are
We are business specialists, strategic thinkers and proficient in business development, brand management and marketing through customised interventions and strategies at any of the marketing touch points in a business. We have proven leadership, analytical, management and financial skills as well as extensive marketing management and business development experience.
Touch Point Delta was established by Michael Wood to focus specifically on adding marketing value to organisations through ensuring maximum performance within the agreed marketing landscape by optimising the impact of all marketing touch points.
What are Marketing Touch Points and why are they important? A Touchpoint (contact point, customer contact, moment of truth, point of contact) describes the interface of a product, service or brand with customers/users, non-customers, employees and other stakeholders, before, during and after a transaction. This may be applied in business-to-business as well as business-to-consumer environments.
Touch Points are NEVER neutral.
Marketing Touch Points are all the interface points where your business and the external environment interact. The nature, extent and result of these interactions via the relevant Marketing Touch Points ultimately contribute, in real time, either positively or negatively to the desired business success.
At Touch Point Delta, to ensure maximum impact by only focussing on a limited number of clients at any time. We offer exclusive, boutique-type marketing guidance and interventions.
The founder, Michael Wood, is a senior, experienced, qualified, strategic, entrepreneurial, results-focused business executive, who adds measurable value. Michael has established, successfully developed and assisted numerous companies and product/service lines. For this reason his working career has evolved across sectors including logistics, transportation, defence, energy, aerospace, services, mining, engineering, infrastructure, technology, retail, finance, governmental and oil & gas.
This has resulted in a unique combination of business and management experiences, practical insights and a passion for business development, business strategy, marketing and communication.
What we do
Simply put, Touch Point Delta makes a positive difference and facilitates business improvement by adding value through the entire marketing landscape including Awareness, Access, Trust, Value and Retaining profitable clients.
Touch Point management is becoming a key issue for successful marketing and sales management. Digital media are omnipresent and readily available. Confidence in classical advertising is declining, while customers’ real-life experiences and their associated word-of-mouth recommendations are becoming more important. Companies nowadays need to know how to most effectively reach their market.
Clients typically initially engage us because they have a necessity to improve their business performance in one or more areas within the marketing value chain.
Our marketing ethos is founded firstly, on four fundamental components for successful revenue generation, namely Awareness, Access, Trust and Value (AATV) and secondly, on an essential element for sustained profitability, namely benefitting from the Life Time Value (LTV) of clients.
Without AATV there will be NO business ‘now’.
Without LTV there will be NO business ‘then’.
Touch Point Delta provides tailor-made services and expertise at Marketing Director and Marketing Manager level to ensure that businesses achieve their marketing performance objectives. Services include:
All interventions are customised, client-managed, project planned, and result in measureable deliverables. Depending on the need, engagements can be managed on a time or a per project basis.
Results we get
Business and financial success depends mostly on marketing success. Marketing addresses the effectiveness of a company and all other functions address the company’s efficiency. To the extent that a company’s marketing activities are ineffective, its efficiency becomes immaterial.
If we do the WRONG things, it doesn’t matter how WELL we do them.
Touch Point Delta focuses on the optimisation of the performance of all marketing touch points.
Companies where Touch Point Delta has been involved have accelerated their growth up to as much as an average of 50%, year-on-year. In some cases for over 10 years. In addition these organisations have profited from new market sectors, new product lines, optimised processes and streamlined (and new) structures.
Furthermore, our clients benefit from modernised branding, strategic marketing campaigns, insightful market research, effective collateral and improved customer satisfaction levels.
This is why numerous local and international B2B and B2C companies, offering products and/or services, continually request Touch Point Delta to add value to their operations.
What people say
I have had the pleasure of working for and with Michael and he is one of the more valuable people I have ever met. Both insightful and professional. Experienced, deadline oriented and intelligent person. Highly recommended to any company looking for an excellent Marketing or Sales Manager.
Business Development Manager
International Certification Company
As the Strategy Director at Transstate, Michael played an important role in both the formulation and the managing of our business and marketing strategies. He is innovative, resourceful and always willing to assist. The level of business, marketing and communications insight he brings to the table makes him an asset to any management or executive team.
International Fuel Management Company
“Michael’s strategic marketing acumen was central to the founding of Kashan Advertising and continues to drive its processes and success.
At Kashan I was part of Michael’s Marketing team where I learnt some of the most important skills I have today that have made me successful. If I had to choose one characteristic that I found beneficial to my development is that Michael is an approachable leader. Whether I had a problem, idea, concern, or just plain curiosity Michael was always open to engaging in conversation. This is something that sets him apart from most managers.